Bespoke SEO Audit Services

Wondering why you have not achieved the google ranking results you expected? Have organic search results let you down? Our dedicated and experienced SEO team will provide you with an in depth audit and strategic recommendation on how to improve your performance.

Bespoke SEO Audit Services

Our Approach

The secret to high performing, SEO friendly sites are a stable foundation and good architecture. This can be determined through an extensive audit and in-depth analysis. Through detailed examination and through years of expertise within the industry we interpret your data to create actionable plan that will work within the parameters and budgets set out by you.

We make sure that your story is understood by search engines and look to connect the all-important customer through their searches. Digital marketing intelligence helps you become easily discoverable to your audience and achieve better-informed outcomes that do not dwindle. It is the science that elevates you on search engines and enables you to become accessible to the people who need you when they need you. We do just that with intelligence-guided data and tested optimising techniques.

Work and Case studies

Transformations We’ve Delivered

12 %

Celebrity & Influencer Collabs

Itsu

76 %

Month-on-Month increase in Organic Sessions

MAKSU Spain and launching in the UK

Sodexo

Increase in organic traffic

Good Design & Build

Our Process

1

PHASE 1

Discover

2

PHASE 2

Analyse

3

PHASE 3

Optimise

4

PHASE 4

Promote

5

PHASE 5

Performance

Ready to accelerate your growth?

Looking for Bespoke SEO Audit Service in London?

We offer an extensive health check and in-depth analysis of your website to determine its performance, visitor volumes and lead generating capabilities. We check how discoverable you are on Google, Bing, and Yahoo search engines, and compare them to your competitors to determine your market position and highlight gaps, opportunities that can be developed to drive your visibilibility and organic ranking.

Customer engagement focused

It is vital we understand your customer journey and expectations. We study your market to find deep consumer insights that will be vital in formulating your tailored digital marketing strategy.

No lock in or long term contracts

Our ethos and drive is to always outperform expectations. We do not lock you in long term contracts. We build partnerships and long term relationships through performance based work ethic and return on investment.

Dedicated Project manager

You will be assigned a dedicated account manager, who you will work closely with you throughout your project and campaign. You will have direct access to our process, and all our services with progress reports.

We are innovative

We strive to be the best. we create, innovate, and explore, so you get to stay ahead of your game, no matter how fast it moves. This has been our passion from day one and will continue to drive us forward.

Focus on growth

We are determined to see you succeed. We fervently transcend our efforts to make sure we go the extra mile, build on our knowledge and expertise to continuously deliver results beyond your expectations.

Transparent Reporting

It is vital that you are kept informed of the progress and development of your project and campaign. At the end of every calendar month, we send you a simplified and detailed report on your business’s digital performance. This highlights our work, performance, analytical insights and ROI.

Expertise

The Serendipity Approach

Experience

Over 15 years of industry expertise

Innovation

Powered by AI and data science

Expertise

Channel Attribution and Forecasting

Expertise

Full funnel
strategy

Ways of working

No lock-in
contract

Ways of working

Dedicated
account manager
and support

Ways of working

Transparent monthly reporting

Ways of working

Striving for category leadership

Explore All

Experience

Over 15 years of industry expertise

Deep market understanding that uncovers insight, opportunity, and meaningful customer behaviour.

Innovation

Powered by AI and data science

Reimagining marketing by connecting media, creative, and data with AI.

Expertise

Channel Attribution and Forecasting

Understanding what drives results today and where growth comes next.

Expertise

Full funnel
strategy

Designing growth across every stage of the customer journey.

Ways of working

Partnership

We stay accountable through performance, not long-term commitments.

Ways of working

Extension of your team

Direct access to experienced support, clear communication, and consistent oversight.

Ways of working

Full transparency

Clear, comprehensive reports so you understand performance fully.

Ways of working

Category dominance

Focused on helping brands lead their category through measurable, meaningful growth.

Case Studies

Elevating Brands, One Story at a Time

Dominating Google and AI Search

See how we did it

for ITSU

Increasing bookings and and Revenue by 45%

See how we did it

for Mouth Dental

Delivering a UK market entry strategy

See how we did it

for Maksu

Client Testimonials

Recognised,
Respected, Recommended

“The attention to detail and the responsiveness“

It is a absolute pleasure to work with Serendipity. The attention to detail and the responsiveness from the start has been a great. Thank you for all the hard work, long hours and creativity you have put into making Fooditude in Ireland a success. We appreciate all your efforts and we’ll be sure to recommend Serendipity to future colleagues and clients alike.

Cristina Covello

Head of Strategic Growth

“Trusted digital partner to the itsu grocery team“

For the past five years, Serendipity has been a trusted digital partner to the itsu grocery team, supporting everything from our . SEO strategy to high-performing YouTube campaigns. Their technical expertise is exceptional, but what truly sets them apart is their mindset and commitment to the work.

Misha Metcalfe

Brand Director

“Thoughtful, Reliable, and Impactful”

Serendipity challenges ideas with humility, acts on feedback quickly, and shows a clear understanding of our brand values. Their organised, reliable approach has consistently exceeded expectations and delivered real impact.

James Mundy

Director

“Exceeding Expectations”

We’re thrilled with the results from Serendipity. They’re professional, easy to work with, & deliver great work every time

Amol Kshatriya

Director

“Insights and innovation”

Serendipity’s professionalism, insight, and innovative solutions have had a real impact on our business. Their organised and considered approach stands out.

Nabeel Shariff

Director

“Building credibility & authority”

Serendipity’s wealth of experience has helped us build credibility, authority and awareness. Our businesses have grown tremendously.

Dr Deepika Rodrigo

Director

Ready to accelerate your growth?

Frequently Asked Questions

What is an SEO Audit?

It is an in-depth understanding of all the functions of a website to gather precise information and data to analyse how to improve its organic search results (your ranking on search engines such as Google, Yahoo, Bing). SEO audits are usually carried out by professional SEO consultants by using specialised tools.

How is this different from a free SEO audit tool?

The free tools you find online do only the bare minimum technical analysis, which does not give you the full picture of your current digital state and does not highlight all issues that are vital for the web sites performance and organic ranking. SEO is more than just colourful metrics; it permeates the entire “big picture” of your business, addressing every vital element that pays a key role in your website’s overall ranking and authority. Our professional SEO audits are done by specialists who can offer insightful and valuable information that will add value to your business and enhance your digital strategy. It is a well-researched action plan that will drive organic search results and build the foundation required to scale your business. We examine every critical component of an SEO audit, including competitor evaluation, content evaluation, on-page optimisation, link analysis, indexing, crawling, keyword analysis, accessibility, site architectonics and strategy.

Why should you consider an SEO Audit?

A noticeable reduction in organic traffic after a development completion, website redesign or revamp, rebrand, site migration, consolidation, or a link change.
Your website content may not be up to date and keywords may not have been reviewed or dated.
An accumulation of ‘technical debt’ is making your site perform poorly. Plugins you have chosen, technical manoeuvers, tools deployed on your site, regardless it being active or inactive can be cancelling out each other’s efficacy. This can further obstruct the user interface, search engine bots, and servers.
Lack of original content. Content duplication leads to over indexation, and subsequently loss of page authority. When this happens, the probability of users finding your content on search engines goes down.
Your site isn’t mobile-friendly. A very high number of users are using mobile devices for digital consumption, and if you don’t have a digital platform that easily accommodates it Google will lower your keyword rankings based on poor user satisfaction. You will experience a climbing bounce rate, and an outflow of customers from your site, which is not a healthy state.
Establishing yourself as an authority in your enterprise, industry, business, and area of expertise is essential in forming trust among users. Broken links – outbound or inbound or internal can damage this reputation.
You are not abiding by the code of conduct. Google’s Webmaster Guidelines decide who gets to the top and who does not. If you do not adhere, you will risk sliding down in your rankings and find it very hard to be rediscovered and ranked high for your desired search terms.
Is your content open to all? If you have any hidden or blocked content that search engines are unable to index, users are not going to find you.

What are the benefits of an SEO audit?

Importantly you gain crucial knowledge of the inner workings and overall performance of your website. Without this knowledge, you cannot make the right changes that drive desired and targeted results.
Technical insight will highlight areas that need immediate attention and give you an understanding of your website’s mechanisms. This can be looked as your yearly MOT. It will present you with a detailed report on the issues that are hindering your site performance and help direct traffic that was getting away from your site.
You can create a timely user-friendly experience that will boost your search engine ranking. User experiences determine how search engines treat you.
It will help you decide how to generate and present your content. You will be guided in creating SEO friendly content that drives engagement and more user volumes.
Your targeted keywords will see better rankings, and organic search traffic to your site will increase.
You will see an improved conversion rate generated by leads and online sales.
A low-maintenance running cost that does not require a surge of investment due to the website and the architecture not complying with search engine updates.
It offers a clear picture of your backlink profile.
You get to see how the world sees you through search engines.