Paid media that compounds, not spikes

Paid Media

Paid media now spans search, social, video, and marketplaces. We help brands invest with confidence by aligning media strategy, creative testing, and data-led optimisation to drive efficient, scalable growth.
Get A Free Audit

Paid Media

Get A Free Audit
itsu-eat-removebg-preview(2)
sodexo
marvel
independents-sodexo
fooditiude-logo
amplifyme-experience
logo
download (1)
TLC-Logo
launchgood
openforce
download (3)
ayurvedainstitiute
gs-brown
good
Ahonoukoun-logo
GEC_FINALISATION_logo_RGB_positive_small_positive_small

Paid media that compounds, not spikes

Paid media now spans search, social, video, and marketplaces. We help brands invest with confidence by aligning media strategy, creative testing, and data-led optimisation to drive efficient, scalable growth.
Book a call
itsu_bx
amplyfy_bx
aip_bx
good-eat_bx
gdb_bx
maksu_bx
Work and Case studies

Transformations We’ve Delivered

Dominating Google and AI search

Boosted organic traffic by 110% and AI brand mentions. Driving Strong 65% YoY revenue uplifts and reducing CAC by 45%.

Learn More

Driving Category Leadership for itsu

Going beyond search demand and rankings to position itsu grocery at the centre of conversations across multiple touchpoints.

Learn More

Built to Perform. Designed to Convert.

Creating digital platforms that align brand, user experience, and performance to drive measurable growth.

Learn More

Paid Media. Data. Performance

300% YoY growth across UK and Spanish market sales.

Learn More

12

%

Celebrity & Influencer Collabs
Itsu

76

%

Month-on-Month increase in Organic Sessions

MAKSU Spain and launching in the UK
Sodexo

Increase in organic traffic
Good Design & Build

Case Studies

Visibility wherever your audience is searching

Driving 280% growth and Category Leadership

If you want to make more strategic, consistent and profitable use of social media, we’d love to have a chat. Call us today on 020 7998 8830.
Explore

We build paid media strategies that drive efficient demand and measurable growth across modern platforms. By aligning audience targeting, creative testing, and data-led optimisation, we help brands invest with confidence, scale performance, and adapt as media channels and customer behaviour continue to evolve.

1

Paid Search
Capture high-intent demand through precision-led search strategies that balance efficiency, scale, and measurable return.

2

Paid Social
Build demand and influence decisions across social platforms through audience-led targeting, creative testing, and continuous optimisation

3

Programmatic Display
Extend reach and reinforce intent with programmatic strategies that prioritise relevance, frequency control, and performance accountability.

4

Performance Creative
Design and test creative built to perform, informed by data, shaped by insight, and optimised for conversion at scale.

5

Influencer
Activate credible voices to drive awareness, trust, and action through carefully selected partnerships aligned to brand and performance goals.

Ready to accelerate your growth?

Get A Free Audit

Let our experienced team ensure you stand out from the crowd

Naturally data is at the heart of everything we do, but our expertise and experience play a vital role in targeting your audience and driving users through the conversion and engagement process. Through research, testing, results based refinements, creating highly relevant landing pages, in-depth marketing insights and our professional management will highlight your USP’s making sure you’re positioned in front of your competitors. It’s all about driving the right traffic, tailoring your PPC ads within your budgets, attracting relevant visitors and securing their conversion. This approach will generate higher leads, more sales, and increase your return on investment.

Expertise

The Serendipity Approach

Experience

Over 15 years of industry expertise

Innovation

Powered by AI and data science

Expertise

Channel Attribution and Forecasting

Expertise

Full funnel
strategy

Ways of working

No lock-in
contract

Ways of working

Dedicated
account manager
and support

Ways of working

Transparent monthly reporting

Ways of working

Striving for category leadership

Explore All

Experience

Over 15 years of industry expertise

Deep market understanding that uncovers insight, opportunity, and meaningful customer behaviour.

Innovation

Powered by AI and data science

Reimagining marketing by connecting media, creative, and data with AI.

Expertise

Channel Attribution and Forecasting

Understanding what drives results today and where growth comes next.

Expertise

Full funnel
strategy

Designing growth across every stage of the customer journey.

Ways of working

Partnership

We stay accountable through performance, not long-term commitments.

Ways of working

Extension of your team

Direct access to experienced support, clear communication, and consistent oversight.

Ways of working

Full transparency

Clear, comprehensive reports so you understand performance fully.

Ways of working

Category dominance

Focused on helping brands lead their category through measurable, meaningful growth.

Case Studies

Elevating Brands, One Story at a Time

Dominating Google and AI Search

See how we did it

for ITSU

Increasing bookings and and Revenue by 45%

See how we did it

for Mouth Dental

Delivering a UK market entry strategy

See how we did it

for Maksu

Client Testimonials

Recognised,
Respected, Recommended

“The attention to detail and the responsiveness“

It is a absolute pleasure to work with Serendipity. The attention to detail and the responsiveness from the start has been a great. Thank you for all the hard work, long hours and creativity you have put into making Fooditude in Ireland a success. We appreciate all your efforts and we’ll be sure to recommend Serendipity to future colleagues and clients alike.

Cristina Covello
Head of Strategic Growth

“Trusted digital partner to the itsu grocery team“

For the past five years, Serendipity has been a trusted digital partner to the itsu grocery team, supporting everything from our . SEO strategy to high-performing YouTube campaigns. Their technical expertise is exceptional, but what truly sets them apart is their mindset and commitment to the work.

Misha Metcalfe
Brand Director

“Thoughtful, Reliable, and Impactful”

Serendipity challenges ideas with humility, acts on feedback quickly, and shows a clear understanding of our brand values. Their organised, reliable approach has consistently exceeded expectations and delivered real impact.

James Mundy
Director

“Exceeding Expectations”

We’re thrilled with the results from Serendipity. They’re professional, easy to work with, & deliver great work every time

Amol Kshatriya
Director

“Insights and innovation”

Serendipity’s professionalism, insight, and innovative solutions have had a real impact on our business. Their organised and considered approach stands out.

Nabeel Shariff
Director

“Building credibility & authority”

Serendipity’s wealth of experience has helped us build credibility, authority and awareness. Our businesses have grown tremendously.

Dr Deepika Rodrigo
Director

Ready to accelerate your growth?

Get A Free Audit

Frequently Asked Questions

What is PPC in marketing?
PPC is the acronym for pay-per-click, which is a marketing model that enables you to place ads on platforms such as Google ads and Facebook ads. PPC is considered the most efficient form of online marketing. You will only be charged if a potential customer clicks on your ad. Another important component of PPC advertising is that your ads are clicked on by the audience you are targeting and those who are more likely to ‘convert’ and become leads or future customers.
PPC campaigns are not as easy as setting up a few ads and waiting for the leads to come through. They require an extensive analysis, detailed targeting, testing, refining to suit your budgets, business objectives and optimisation to achieve positive results that drive business performance. It is vital that you possess the industry expertise, understand your audience and look to formulate a strategy on how best you can maximise your available resources. All the above elements play a key role in making sure your PPC campaign has a positive impact on your business and investment.
The cost of running a PPC campaign that is unique to you will vary depending on your campaign and objectives. The best thing about PPC is that we can define budgets based on business objectives and requirements. Most PPC platforms use a cost per click model. This allows us to decide the best bids and budget for your tailormade digital strategy.

Ready to accelerate your growth?

Get A Free Audit

Reach Us

You’re One Step Away From Better Results.

Our team is here to turn your challenges into opportunities.

    Blog

    Trends that shape results.

    SEO & GEO: How Brands Get Chosen In The Age Of AI
    Serendipity Finalists at UK Digital Excellence Awards 2026
    Corporate Catering Trends Shaping 26
    Corporate Catering Trends Shaping 2026
    Serendipity International Appointed as Digital Marketing Partner for itsu Retail
    Serendipity Recognised Among Top London SEO Agencies on DesignRush
    Lead Generation Ideas For Private Schools

    Explore All