MAKSU is a premium fashion brand in Spain and Turkey, known for its strong design identity, loyal customer base, and high-end positioning.
The project objective was to launch MAKSU into the UK market, targeting high-affluence consumers and competing within the premium and luxury fashion segment.
Key goals included:
Challenge
Despite strong brand equity in Spain, MAKSU faced:
We delivered a full UK market-entry strategy to launch MAKSU from zero visibility.
Conducted extensive UK market, audience and keyword research to understand how high-affluence shoppers discover and evaluate premium fashion brands
Built SEO foundations from scratch, including site structure, category optimisation and non-branded keyword targeting
Developed a content strategy to support premium positioning while capturing high-intent discovery searches
Launched paid search and paid social to generate immediate visibility and validate demand
Ran creative and messaging tests to refine positioning and inform organic strategy
Implemented site changes and UX improvements to support conversion and trust
Executed digital PR to build authority, brand credibility and ranking signals in the market
Within the first phase of launch, MAKSU achieved rapid visibility and early revenue traction in the UK market.
+76% month-on-month increase in organic sessions
67,900 organic search impressions generated across UK non-branded queries
1,500+ keywords ranking, many moving from outside the top 100 into page one
Organic search delivered the highest engagement, with an average session duration of 5m 44s, indicating strong purchase intent
Collection and category pages accounted for 45%+ of total organic sessions, validating the non-branded content strategy
+68% year-on-year revenue uplift, despite being a new UK market
Paid social supported demand generation, contributing in revenue with a 180% ROAS
Within the first phase of launch, MAKSU achieved rapid visibility and early revenue traction in the UK market.
+76% month-on-month increase in organic sessions
67,900 organic search impressions generated across UK non-branded queries
1,500+ keywords ranking, many moving from outside the top 100 into page one
Organic search delivered the highest engagement, with an average session duration of 5m 44s, indicating strong purchase intent
Collection and category pages accounted for 45%+ of total organic sessions, validating the non-branded content strategy
+68% year-on-year revenue uplift, despite being a new UK market
Paid social supported demand generation, contributing in revenue with a 180% ROAS
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