According to the The Future of Wellness survey by Mckinsey consumers are increasingly taking control of their health and expecting businesses to provide effective, science-backed solutions. The $1.8 trillion global...

In today’s fast-evolving legal landscape, the right marketing strategy can make all the difference. London, a global hub for legal services and innovative marketing solutions, is home to some of...

In the UK, Japanese cuisine has seen a significant surge in popularity, as reflected in the increase Google searche volumes for Japanese and sushi restaurants. As highlighted within the study,...

Many private schools might remain obscured in the vast educational landscape without an effective digital marketing strategy. Solely banking on word-of-mouth, credibility, offline marketing might mean waiting for a long...

Pinterest is a brilliant platform for brands across various industries to enhance their online presence. Apart from its ability to distribute visual content, the platform also provides marketers with several...

Google has announced that they have recently put together a team of engineers, designers and executives to build a new AI-powered search engine aiming to provide users with a far...

Every year Google does a bit of Feng Shui to improve the dynamics of digital marketing. And not following suit will lower our content ranking. The standards that optimise your...

Blogs! Remember when they happened? They were great story-telling outlets. Today, blogs are not just for having an online existential crisis. They are necessary promotion tools whether you are travelling...

It’s not just your problem! Lacklustre conversion rates have 78% of marketers wondering what they are doing wrong. Over 2 trillion searches are performed on Google each year. Organic search...

Digital marketing has forever changed the face and scope of the marketing world; and it’s clear as to why. As of April 2022, over five billion people around the world...

At Serendipity Int, we decided to put together a list of the top 11 SEO Trends and opportunities for 2023 that your brand and business can invest in to increase...

Digital marketing involves a combination of strategies that work together to achieve a business’ goals of increasing brand awareness, leads, sales, and ultimately, revenue. This combination of strategies is effective...

Marketing as a whole aims to generate interest, visibility, and trust. But the entire process becomes much more streamlined when lead generation is implemented. This is because lead generation marketing...

When setting out on any new venture or establishing a company, one of the key factors in determining its success, is its reach. The quality of the product or service...

It is no surprise that the shopping behaviour of the average customer in the UK has drastically changed over the last few years. And the covid-19 pandemic has contributed and...