Serendipity International Appointed as Digital Marketing Partner for itsu Retail

Asian‑inspired, health‑focused quick‑service and grocery brand, itsu, has appointed Serendipity International as its digital marketing agency for retail. The partnership marks a significant step in the brand’s next phase of growth across the UK.

Serendipity Recognised Among Top London SEO Agencies on DesignRush

  We’re delighted to share that Serendipity has been officially featured on DesignRush as one of the Top London SEO Agencies. This recognition reflects our continued commitment to helping brands grow through data-driven strategies, creative storytelling, and a strong focus on measurable results. At Serendipity, we work with businesses to build performance-driven brand identities and… Continue reading Serendipity Recognised Among Top London SEO Agencies on DesignRush

Lead Generation Ideas For Private Schools

Teenage girls in high school cooking class

Many private schools might remain obscured in the vast educational landscape without an effective digital marketing strategy. Solely banking on word-of-mouth, credibility, offline marketing might mean waiting for a long line of satisfied parents and students, and in an increasingly digital world, that wait could be interminable. With the plethora of platforms available today, it’s… Continue reading Lead Generation Ideas For Private Schools

What’s driving the future of health & wellness in 2025?

According to the The Future of Wellness survey by Mckinsey consumers are increasingly taking control of their health and expecting businesses to provide effective, science-backed solutions. The $1.8 trillion global wellness market has experienced significant changes in 2025, driven by evolving consumer demands. As more individuals seek a holistic approach to their health, companies that… Continue reading What’s driving the future of health & wellness in 2025?

Google to Launch Project Magi: A Breakthrough in AI-Powered Search

Google has announced that they have recently put together a team of engineers, designers and executives to build a new AI-powered search engine aiming to provide users with a far more personalised search experience compared to what is currently offered. While Google Bard – Google’s response to their competition by the likes of OpenAI’s Chat… Continue reading Google to Launch Project Magi: A Breakthrough in AI-Powered Search

The UK is falling in love with Japanese cuisine

In the UK, Japanese cuisine has seen a significant surge in popularity, as reflected in the increase Google searche volumes for Japanese and sushi restaurants. As highlighted within the study, it’s clear that Japanese and Sushi restaurant searches are not just on the rise but they are leading the way. This reflects a significant shift… Continue reading The UK is falling in love with Japanese cuisine

Expand Your Business with a Digital marketing Agency by Your Side

Digital marketing has forever changed the face and scope of the marketing world; and it’s clear as to why. As of April 2022, over five billion people around the world use the Internet, that’s at least 63% of the global population. Brands and business owners have therefore rightfully realised the incredible range offered by digital… Continue reading Expand Your Business with a Digital marketing Agency by Your Side

Align your content with the top 9 SEO trends for 2023

Every year Google does a bit of Feng Shui to improve the dynamics of digital marketing. And not following suit will lower our content ranking. The standards that optimise your content for 2023 are here. For those who want to maintain their current top ranks and those who want to jump a few places forward,… Continue reading Align your content with the top 9 SEO trends for 2023

SEO Trends and Opportunities for 2023

At Serendipity Int, we decided to put together a list of the top 11 SEO Trends and opportunities for 2023 that your brand and business can invest in to increase your business growth. SEO Automation and scalability Even though the entire SEO workflow is too complicated to be automated, with the emergence of AI-driven technologies… Continue reading SEO Trends and Opportunities for 2023

Pick up the pace of your website with an overhaul of your CRO strategy

It’s not just your problem! Lacklustre conversion rates have 78% of marketers wondering what they are doing wrong. Over 2 trillion searches are performed on Google each year. Organic search produces only 23% of site visits, and only 22% of companies have a decent conversion rate. So, what’s going on? It all comes down to one simple… Continue reading Pick up the pace of your website with an overhaul of your CRO strategy